About us

In 2015, PREP Director, foodie and Stoke Newington resident Holly Wilson noticed something important to her was missing from her neighbourhood. There were no niche, design-led cook shops. Seeking a new challenge, she quit a successful career in fashion to follow her true passion, cookery. She set out to create a space that was unlike the traditional stack-em-high cook shop aesthetic. Instead, she wanted to offer her community beautiful yet functional kitchenware, personally equipping people with everything a good kitchen needs. 

Two years later, Holly brought her ethos to Richard Dare in Primrose Hill. Established for 50 years and already an institution, her passion and enthusiasm brought an entirely new audience through the door. Ever since, both shops have served their communities with everything from solid essentials to quirky originals. Collections are seasonally curated and champion artisan brands alongside well-established, iconic must-haves. All with a knowledgeable and passionate team on hand to offer friendly help and advice.